Reframing product content for a high-scrutiny category
A content and documentation review designed to reduce risky claims while preserving a clear, competitive customer proposition.
IndustryHealth & Supplements
ClientDietary supplement manufacturer
FocusSupplements · Compliance
Timeline2026
The Problem
Heightened regulatory scrutiny and automated claim flags.
The brand faced repeated listing suppressions due to sensitive health terminology and missing laboratory testing documentation.
The Strategy & Execution
Evidence-led claim audit and documentation alignment.
We audited all product copy against FDA structure/function claim guidelines, updated packaging imagery, and packaged third-party lab COAs for Amazon review.
Verified Outcomes
Zero compliance suppressions following copy rewrite
Full documentation readiness for third-party lab audits
Preserved high conversion rates with persuasive, compliant messaging
Key takeaway“Compliance and conversion are not opposites—clear, honest product claims build lasting buyer trust.”
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