Amazon BFCM Guide: Maximize Sales This Black Friday & Cyber Monday

Black Friday and Cyber Monday (BFCM) are two of the biggest shopping events of the year. For Amazon sellers, proper preparation can dramatically increase visibility, conversions, and revenue. This guide will help you plan inventory, promotions, marketing, and post-event follow-ups.

Plan Your Promotions and Discounts

Offering compelling deals is critical. Consider:

• Discounts on best-selling or high-margin products
• Bundle deals to increase average order value
• Limited-time offers to create urgency
• Shipping incentives for Prime members

Inventory Management

Prevent stockouts by forecasting demand based on last year’s BFCM, current trends, and product velocity. Steps include:

• Check your forecast vs. previous years
• Send enough inventory to FBA early
• Maintain backup stock to cover unexpected demand

Optimize Listings for Peak Traffic

High-traffic events require optimized listings. Focus on:

• Updated titles, bullet points, and descriptions
• Clear messaging about discounts or promotions
• High-quality images and A+ Content
• Fast loading and intuitive navigation for brand stores

Marketing Strategy

Promote your deals through multiple channels:

• Email campaigns highlighting deals and early-bird offers
• Social media posts with countdowns and urgency messaging
• Influencer partnerships to drive traffic
• Amazon Advertising: Sponsored Products, Brands, and Display ads

Customer Service & Fulfillment

During BFCM, customer expectations rise. Ensure:

• Extra staffing for customer inquiries
• Fast response to questions and issues
• Clear return and shipping policies
• Use of FBA for reliable, fast delivery

Post-BFCM Analysis & Retargeting

After BFCM, review your performance and plan next steps:

• Analyze sales, deal success, and ad ROI
• Restock high-demand items
• Follow up with customers via email or social media
• Refresh your brand store and A+ Content for continued engagement

Frequently Asked Questions (FAQ)

Q: When should I start preparing for BFCM?

A: Ideally 8–12 weeks before the event to plan inventory, promotions, and ads.

Q: Which products should I promote?

A: Focus on fast-selling SKUs, seasonal gifts, and high-margin products. Bundles work well too.

Q: How can I promote deals?

A: Use email, social media, Amazon Ads, and influencer campaigns to drive awareness.

Q: What if inventory runs out?

A: Keep a buffer stock, leverage FBA, and have a backup supplier to recover quickly.

Next Steps

Use this guide to start planning your BFCM strategy today. Align your inventory, create promotions, and launch marketing campaigns to maximize sales.